Privacy Policy

Who We Are

What The Wax is a family-run business specialising in handmade wax melts and candles. We sell our products through our website, www.whatthewax.co.uk, online marketplaces including Shopify, Vinted, and eBay, and at local craft fairs and events.

We are committed to protecting your privacy and ensuring that your personal information is handled securely and responsibly.

Information We Collect

When you place an order, contact us, or interact with our business, we may collect the following personal information:

Full name
Postal address
Email address
Telephone number
Order details and purchase history
Information provided when contacting us with enquiries

Payment information is processed securely by our payment providers. We do not store full payment card details.

How We Use Your Information

We collect and process your personal information for the following purposes:

To process and fulfil your orders
To arrange delivery of your purchases
To communicate with you regarding your order
To respond to customer service enquiries
To maintain business records and accounts
To comply with legal and tax obligations
To prevent fraud and protect our business

Legal Basis for Processing

Under UK GDPR, we process your personal data because:

It is necessary to fulfil our contract with you when you place an order.
It is necessary to comply with legal obligations, including tax and accounting requirements.
It is in our legitimate interests to operate and protect our business effectively.

Sharing Your Information

We only share your personal information where necessary to operate our business. This may include:

Delivery and courier companies for order fulfilment
Payment processors and e-commerce platforms
Professional advisers such as accountants
Government authorities where required by law

We do not sell, rent, or trade your personal information to third parties for marketing purposes.

Data Storage and Security

We take reasonable measures to protect your personal information from unauthorised access, loss, misuse, or disclosure. Information is stored securely through our website, sales platforms, and business systems.

How Long We Keep Your Information

We retain customer information only for as long as necessary to fulfil orders, provide customer support, and comply with legal, accounting, and tax requirements. Order records may be retained for up to six years in accordance with UK tax regulations.

Your Rights

Under UK data protection law, you have the right to:

Request access to the personal information we hold about you
Request correction of inaccurate information
Request deletion of your personal information where applicable
Object to certain types of processing
Request restriction of processing
Lodge a complaint with the Information Commissioner's Office (ICO)

Our website may use cookies and similar technologies to improve user experience, analyse website traffic, and support website functionality. You can control cookies through your browser settings.

If you have any questions about this Privacy Policy or wish to exercise your data protection rights, please contact:

What The Wax
Website: www.whatthewax.co.uk
Email: orders@whatthewax.co.uk

Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our business or legal requirements. Any updates will be posted on this page with a revised "Last Updated" date.